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Designing a product that people love is hard. You might think you know what your users want, but you probably don’t. You can spend weeks creating a product you believe to be perfect, only to find out that it’s the wrong solution from the customer’s point of view.

User testing provides you with valuable qualitative data and helps you build better products faster by validating your assumptions before you waste time and money building something nobody wants. It helps you find out what works and what doesn’t, uncovering hidden insights and vastly improving your chances of success.

What is user testing?

User testing is one of the main stages of the development cycle and an essential part of the design process. It can help you understand your customers' needs more effectively, identify usability problems, and finally, improve your product.

It's cost-effective and enables you to make more informed decisions by exploring and analyzing your target audience’s behavior when interacting with your product. You’ll test prototypes of specific flows or features with many users, set tasks for them, then record and analyze the results - which can then direct the iterations you need to make to design a better solution.

If you’re using an online tool for user testing, you’ll have access to users that are locals or live around the world, so you'll be able to get a more accurate and objective view of your target audience.